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Collection Details


Collection Name: Marlboro Advertising Oral History and Documentation Project
Repository Name: Smithsonian Institution. Office of Smithsonian Institution Archives [Repository Details]
Repository Location: Washington, District of Columbia, United States
URL: http://americanhistory.si.edu/archives/d7198.htm
Dates Spanned: 1985-1987
Description: The Marlboro Advertising Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad.
Estimated Total of Interviews: 60
Broad Subjects: Industry and Labor; Economics
ASP Subjects: Advertising; Advertising--Cigarettes--United States; Advertising--United States; Cigarette smokers; Cigarettes; Marketing; Marketing--United States; Oral history; United States
Other Subjects: Female smokers; Marlboro man
Collection Code: OHC0000307