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Document Details


Title: Reminiscences of George Horace Gallup
RLIN number: NXCP89-A3
Document type: Oral history
Accessibility: Free Only
Repository: Columbia University. Oral History Research Office
Collection: Individual Interview List Oral History Project
Description: Family background and education; early newspaper readership surveys; journalism teaching 1929-32; principles of effective advertising; magazine publishing: LITERARY DIGEST, READER'S DIGEST, SATURDAY EVENING POST, LOOK, etc.; postcard polling; Gallup polls from 1933; impressions of Gardner Cowles, Jr., Raymond Rubicam, Douglas Southall Freeman.
Extent: Transcript: 158 leaves
Restrictions: Access: Open. Copyright by The Trustees of Columbia University in the City of New York, 1976. Permission required to cite, quote, and reproduce. Contact repository for information.
Original Language: English
Time span: Not indicated ... to 1962 (Year of interview)
Speaker: Gallup, George Horace, 1901-1984
Speaker gender: Male
Speaker date of birth: 1901
Speaker occupation: Pollster; Public opinion statistician
Age at speaking: 61
Document date: 1962
Interviewer: Starr, Louis Morris, 1917-1980
Topics discussed - ASP terms: Journalism; Periodicals--Publishing; Public opinion polls
Topics discussed - Other terms: Demographic surveys; Gallup, George Horace, 1901-1984; Readership surveys; Statisticians
ASP release: 2005-06
Document code: OHI0020851-16292