| Title: |
Reminiscences of George Horace Gallup
|
| RLIN number: |
NXCP89-A3
|
| Document type: |
Oral history
|
| Accessibility: |
Free Only
|
| Repository: |
Columbia University. Oral History Research Office
|
| Collection: |
Individual Interview List Oral History Project
|
| Description: |
Family background and education; early newspaper readership surveys; journalism teaching 1929-32; principles of effective advertising; magazine publishing: LITERARY DIGEST, READER'S DIGEST, SATURDAY EVENING POST, LOOK, etc.; postcard polling; Gallup polls from 1933; impressions of Gardner Cowles, Jr., Raymond Rubicam, Douglas Southall Freeman.
|
| Extent: |
Transcript: 158 leaves
|
| Restrictions: |
Access: Open. Copyright by The Trustees of Columbia University in the City of New York, 1976. Permission required to cite, quote, and reproduce. Contact repository for information.
|
| Original Language: |
English
|
| Time span: |
Not indicated ... to 1962 (Year of interview)
|
| Speaker: |
Gallup, George Horace, 1901-1984
|
| Speaker gender: |
Male
|
| Speaker date of birth: |
1901
|
| Speaker occupation: |
Pollster; Public opinion statistician
|
| Age at speaking: |
61
|
| Document date: |
1962
|
| Interviewer: |
Starr, Louis Morris, 1917-1980
|
| Topics discussed - ASP terms: |
Journalism; Periodicals--Publishing; Public opinion polls
|
| Topics discussed - Other terms: |
Demographic surveys; Gallup, George Horace, 1901-1984; Readership surveys; Statisticians
|
| ASP release: |
2005-06
|
| Document code: |
OHI0020851-16292
|
