| Title: |
Char Beales
|
| Document type: |
Oral history
|
| Accessibility: |
Free Only
|
| Repository: |
Cable Center. Barco Library. Special Collections
|
| Collection: |
Cable Center Oral History Collection
|
| Description: |
As president and CEO of CTAM (Cable & Telecommunications Association for Marketing) starting in 1992, Char Beales led the cable industry from a relatively rudimentary marketing industry to a more sophisticated business, which offered a wide variety of communications resources to its customers. In her oral history Beales recounts coming to work for the NCTA in 1979 after a career in the broadcasting industry. Originally hired as a researcher, she took over the operation of the ACE (Awards for Cable Excellence) program, winning for cable programming a recognition as the equal or even superior to what was on broadcast. In 1992 she was hired to head up CTAM., then the Cable Television Administration and Marketing Society. She found the group in dire financial straits and with a confused idea of its mission. She details some of the steps she took to rebuild the organization and to use it to help prepare cable for the digital age. She also talks about her stint as secretary of Women in Cable during the early 1980s, the role of women in the industry and the challenge career women face in balancing work and family.
|
| URL: |
http://www.cablecenter.org/education/library/oralHistoryDetails.cfm?id=18
|
| Original Language: |
English
|
| Time span: |
Not indicated ... to 1999 (Year of interview)
|
| Speaker: |
Beals, Char
|
| Speaker gender: |
Female
|
| Speaker race: |
White
|
| Speaker occupation: |
Chief executive officer
|
| Document date: |
13-Jul-1999
|
| Locations discussed: |
New York; North America; United States
|
| Topics discussed - ASP terms: |
Broadcasting; Cable television--United States; New York; North America; Oral history; Telecommunication cables; United States
|
| ASP release: |
2006-01
|
| Document code: |
OHI0033731-37009
|
