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Document Details


Title: Char Beales
Document type: Oral history
Accessibility: Free Only
Repository: Cable Center. Barco Library. Special Collections
Collection: Cable Center Oral History Collection
Description: As president and CEO of CTAM (Cable & Telecommunications Association for Marketing) starting in 1992, Char Beales led the cable industry from a relatively rudimentary marketing industry to a more sophisticated business, which offered a wide variety of communications resources to its customers. In her oral history Beales recounts coming to work for the NCTA in 1979 after a career in the broadcasting industry. Originally hired as a researcher, she took over the operation of the ACE (Awards for Cable Excellence) program, winning for cable programming a recognition as the equal or even superior to what was on broadcast. In 1992 she was hired to head up CTAM., then the Cable Television Administration and Marketing Society. She found the group in dire financial straits and with a confused idea of its mission. She details some of the steps she took to rebuild the organization and to use it to help prepare cable for the digital age. She also talks about her stint as secretary of Women in Cable during the early 1980s, the role of women in the industry and the challenge career women face in balancing work and family.
URL: http://www.cablecenter.org/education/library/oralHistoryDetails.cfm?id=18
Original Language: English
Time span: Not indicated ... to 1999 (Year of interview)
Speaker: Beals, Char
Speaker gender: Female
Speaker race: White
Speaker occupation: Chief executive officer
Document date: 13-Jul-1999
Locations discussed: New York; North America; United States
Topics discussed - ASP terms: Broadcasting; Cable television--United States; New York; North America; Oral history; Telecommunication cables; United States
ASP release: 2006-01
Document code: OHI0033731-37009